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13th International Congress on Biofuels and Bioeconomy

Ottawa, USA

Anton Holland

Anton Holland

NIVA Inc., Canada

Title: How do we make bioeconomy and biofuels research relevant and accessible to politicians, the public, industry, and the media?


Biography: Anton Holland


The bioeconomy, of which biofuels are a significant part, is essential to achieving a low-carbon future. But adopting the products of the research and development that support the bioeconomy is fraught with misunderstanding at many levels. For example, While the public understands that the bioeconomy is here, there is a poor understanding of what it is and what it means. There is also a need for much greater understanding about the bioeconomy among policymakers in general. This lack of understanding is one of the biggest hurdles in getting policy support for what professionals who research, develop, and commercialize bioproducts are trying to accomplish. The public and some policymakers erroneously feel that sustainability is a problem when it comes to the bioeconomy for example, the food versus fuel debate. That this is based on their biases rather than factual evidence presents significant and critical challenges that must be met. And to top it off, there is an incredible lack of knowledge in most countries about the bioeconomy's major benefits. Very clear, non-ambiguous messaging is needed, but it’s in short supply. Understanding these varied audiences, knowing how to craft clear evidence-based messages, and understanding effective approaches like plain language communication and data visualization are essential tools for all scientific and business professionals whose aim is to advance any aspect of the bioeconomy.